Here are a few examples of mistakes that found their way into the final product:
- Next, remove cartilage from the laser printer. [Technology text]
- No job to small. [Painted on the side of a trailer]
- Enjoy solar energy free from the sun. [Advertising brochure]
- This Subjecversity is one of the leaders in... [University handbook]
- ..an understanding of how to approach e-commerce...promotes the benefits that eCommerce can bring... [Business brochure]
What's wrong with these?
- The laser printer has a cartridge, not a cartilage.
- Simple grammatical errors are easy to make, the signwriter should have painted "No job too small".
- The phrase "free from the sun" can also mean "without the sun", in which case solar energy definitely
won't work. "Free energy from the sun" would be a better claim.
- Word processors have a very useful global search-and-replace option.
In this case the word "Unit" was replaced with "Subject" by replacing "Uni" with "Subjec" just before publication.
Unfortunately the unexpected side-effect wasn't noticed until too late.
- Consistency is difficult to achieve. Is the term "e-commerce"or "eCommerce"?
Does it really matter? Yes! Some of these small mistakes can:
- detract from your professional image and credibility
- distract your readers
- confuse or mislead consumers
- generate unwanted publicity
- make the difference between being accepted or rejected